Based on several surveys and user feedback sessions, there was an opportunity to enhance the Mortgage Calculator on the Coldwell Banker page. I conducted a competitive and heuristic analysis to identify areas of improvement. Our KPIs included the number of interactions and post-launch surveys.
We developed a rough prototype to test with users on HotJar and had several useful responses. There was a priority on speedy delivery in order to get quick feedback. The initial prototype was finished in two sprints.
Initial User Testing
Knowing that 61% of our page views are on mobile devices, I needed to design a solution that was responsive to all device types. I wireframed a few solutions that would account for the feedback provided from the survey, including optimized number sliders and live mortgage rates.