Based on several surveys and user feedback sessions, there was an opportunity to enhance the Mortgage Calculator on the Coldwell Banker page. I conducted a competitive and heuristic analysis to identify areas of improvement. Our KPIs included the number of interactions and post-launch surveys.
Knowing that 61% of our page views are on mobile devices, I needed to design a solution that was responsive to all device types. I wireframed a few solutions that would account for both desktop and mobile screens. In this stage, I'm focusing on the content and information hierarchy.