The client needed an online store as well as a brand identity to reflect their product. The brand needed to be intentional, modern, and minimalistic.
Since the client specialized in poster and art prints, the logo needed to reflect some element of that process. Naturally, we think "Ink" since its in the name of the company. We settled on a stylized squid logo, as that has references to ink. The aesthetic is geometric and edgy to reflect the style of their posters. Additionally, the striking Gold on Charcoal color palette gives the brand an almost luxurious feeling. The Glyphs are abstracted tools of trade, such as a pencil tip, compass, and ink droplet. These Glyphs can be used in patterned backgrounds or other brand related stationaries.
We wanted to go with Shopify since that reduced a lot of headaches with credit card processing and security. The platform is powerful and flexible to acomodate any theme. Additionally, responsive design was easty to implement with the built in bootstrap library.