SparkStarter is a Minneapolis based social dating app that connects people through networks of friends. The initial UI design for the app needed refinement, along with the logo and branding. The task was to create a modern logo that would ultimately define brand and design of the app. Wireframes and screen designs would also be needed to help the developers. Lastly, print designs would be needed to support the marketing team in their PR events.
The logo consists of a series of thin, jagged lines that resemble a spark or electricity. Additionally, the theme "spark" would be used throughout the mobile app whenever we needed to convey to users that a match had been made. The simplicity of the sans serif font, paired with the refined look of the logo creates a modern and youthful brand image.
We started with some rough sketches and wireframes in order to plan out the overall layout and architecture of the design. The challenge was working with limited screen space and multiple interactions; as a result, we had to get creative with how we displayed large list items and integrating swipe gestures.